Drawer menu
Tax included and shipping calculated at checkout
My journey into the world of beauty was born out of frustration: not finding products suitable for dark to medium skin tones, while respecting the principles of naturalness and minimalism.
I founded Wuré to offer beauty solutions that celebrate simplicity and authenticity in everyday life.
The name Wuré , pronounced “WOU – RÉ” , draws its inspiration from my Senegalese roots and embodies the cultural richness and diversity that I wish to reflect through my brand.
It refers to a modern interpretation of the famous game Awalé .
Just as Awalé is played with a multitude of colored seeds, Wuré offers a palette of varied shades , designed to enhance skin rich in melanin.
Each product in our range is a true celebration of diversity, offering everyone the freedom to reveal and express their unique beauty.
Aminata Mbaye
Celebrate and enhance the beauty of melanin-rich skin by offering products that combine innovation, naturalness and respect.
At Wuré, we design clean, effective formulas that respect both skin and the environment, to reveal each person's natural radiance, day after day.
We champion beauty that respects the environment and consumers. Our products, free from controversial ingredients, are made with naturally derived ingredients, presented in recyclable packaging, and designed for real utility. We favor a minimalist approach, where each formula provides a concrete benefit and a positive impact, in order to reduce waste and avoid overconsumption.
