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Iya is a young woman of Beninese origin living in the city of Montpellier in France. When she was a child in her country, people tended to tell her that she had a beautiful complexion. It was natural and radiant, and she was always very proud of it. Now 32 years old, the young woman had never lived up to her name as well as now, because her name means mother in Yoruba . Iya had been a mother for six months. She had been told that the transition would be difficult, but she had no idea how difficult it would be. The hardest thing for her was looking presentable in the morning, after a night spent calming and tucking her baby in. Not being a makeup fan, she couldn't spend hours primping herself before going to work. Iya therefore needed more sleep and a solution to look fresher at the start of each day. That's when she discovered Wuré's BB cream. This product turned out to be the perfect compromise for her.
Like Iya, being a working mother while staying fresh is a real challenge for many women. How can you achieve a radiant, fresh complexion despite the daily demands of a busy professional and family life? Focus on BB cream, the product every woman should have in her makeup bag.
After many years of existence, BB cream probably has nothing left to prove. This product was born in Germany. At the time, it was used to soothe and camouflage some marks on the face after surgery. It was a huge success in the Japanese and South Korean markets in the 1980s, before being reformulated and adapted for a wider audience. However, it remains little known to the general public of makeup consumers. This was for a long time the case for Iya, for example, for whom the concept was unfamiliar.
Blemish Balm (BB) cream is a multi-functional cream that, as its name suggests, is designed to camouflage skin imperfections. In fact, Blemish Balm literally means anti-blemish cream in French. According to this principle, it is a cream that helps camouflage certain imperfections. But aside from its anti-blemish action, what else is special about BB cream?
If BB cream only served to cover imperfections, there wouldn't be much difference between it and foundation. Fortunately, it does much more. It's a near-miracle solution for those looking for a fresh, hydrated, and even complexion. All this without the constraints of foundation coverage (too much, not natural enough, etc.).
Indeed, what makes BB cream a revolutionary product is its formulation. Again, unlike foundation, which acts as a simple layer of makeup on the skin, BB cream releases so-called chameleon pigments that adapt to your skin tone. BB cream not only camouflages your imperfections, but also hydrates and protects your skin. Basically, BB cream is a hybrid product that allows you to benefit from the effects of a moisturizer, a lightweight foundation, and a concealer. So many good reasons why you absolutely must have this product in your daily beauty routine.
Choosing your BB cream when you have black, olive, or mixed-race skin isn't that difficult. You just need to know your skin tone, type, and needs.
Obviously, this is the first criterion on the list. Unfortunately, it's not that easy. Few brands offer BB cream shades that are truly suited to our skin tones. That's why Wuré offers shades that match the complexions of black, dark, and mixed skin tones. The "Acajou" shade evokes mahogany wood, whose light color is reminiscent of mixed skin tones. As for the "Ebene" and "Sipo" shades, they are respectively designed for very dark and light brown skin tones. Finally, Wuré's "Wengué" shade is perfect for dark brown skin tones.
Considering your skin type is just as essential as considering your skin tone. The principle is the same as with foundation: you must choose your BB cream based on your skin type. For example, if you have dry skin , you should choose moisturizing BB creams. If it's oily, you should opt for a mattifying BB cream, etc.
When Iya finally decided to add BB cream to her makeup kit, she needed assurance that she was choosing the right brand. And for her, as well as for other women, the right brand is one that knows them, understands them, and, above all, is effective. Wuré is one of these brands. Designed by a Black woman for other Black, mixed-race, or dark-skinned women, the brand's ambition is to provide a beautiful balance between skincare and makeup. Wuré BB cream, Nude Skin , is available in four shades that evoke the different skin tones of Black, dark, and mixed-race women: Mahogany, Sipo, Wenge, and Ebony. It is made from 98.9% natural ingredients and is the most suitable option for Black, dark, and mixed-race women.
Once Iya fell in love with Wuré's BB cream, she made it her ally. And even though this product couldn't replace a good night's sleep, the young woman was reassured. She was now saving precious time for impeccable results. Wuré's BB cream provides her skin with protection and hydration while ensuring that her minor skin blemishes are covered. For her, it's worth its weight in gold.
If you find yourself in Iya's story as a mother, a working woman, or if you're a woman who doesn't like wearing makeup, or who simply wants to have an "on fleek" complexion, don't hesitate. It's time to adopt Wuré's BB cream.
