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In the world of makeup, finding the perfect product for your complexion can sometimes seem like a never-ending quest. For black, dark, and mixed-race skin, this search can be even more complex. That's where Wuré comes in with its latest innovation: Soft Radiance , the mattifying loose powder. This new product is here to meet the needs of those looking for radiance, matteness, and luminosity. Zoom in on Soft Radiance, the mattifying loose powder: this product by Wuré that will revolutionize your beauty routine.
Soft Radiance is a fine-textured, mattifying loose powder that joins the Wuré family. It has the particularity of being universal , meaning it is suitable for all skin tones and types. No more hassle looking for the right shade, the one that suits you best.
We'll tell you more about this innovative product that adapts to your complexion like a second skin.
Also read: The guide to mattifying loose powder: why do we need it?
Soft Radiance is more than just a mattifying powder. It's the result of a close collaboration with our incredible community of strong, natural women. At Wuré, we listened to your makeup desires, concerns, and needs. The result? This unique, universal powder, suitable for all shades of melanin-rich skin. Discover the co-creation journey here .
Because your skin deserves the best, we formulated “Soft Radiance,” the mattifying loose powder, with 100% natural ingredients. Talc-free and silicone-free, our new product contains only clean ingredients, carefully selected to offer a safe and respectful formula for your skin. Enriched with micro-algae peptides, this magical powder hydrates, soothes, and protects your skin while delicately mattifying your complexion. Applying it after our Nude Skin BB Cream is a perfect duo for a matte and luminous finish, suitable for all shades of dark to medium skin.
At Wuré, we understand the unique needs of black, dark, and mixed-race skin , and ingredient quality is at the heart of our commitment to them. To provide a safe and effective experience, we've carefully selected each component of Soft Radiance.
Indeed, aware of the growing concerns surrounding the use of talc in cosmetic products, we made the informed decision to exclude it from the Soft Radiance formulation. To replace talc, often controversial for its safety and health, we chose algae peptides, rich in nutrients and beneficial for the skin. They offer a unique soft-touch effect for an incomparable feeling of softness and comfort. In addition to their silky texture, these peptides also possess recognized soothing properties that help reduce inflammation and deeply hydrate the skin.
By avoiding controversial substances like talc, we reaffirm our commitment to your health and well-being. Soft Radiance offers you a mattifying powder that cares for your skin while ensuring a perfectly matte and luminous complexion for natural, safe, and uncompromising beauty.
With Soft Radiance, the mattifying loose powder, Wuré has stayed true to its promise: to offer light, natural and luminous makeup that highlights your natural radiance for a "bare skin" sensation . As with Nude Skin, we formulated this universal loose powder in collaboration with our French partners. Our goal was to select skin-friendly ingredients and active ingredients with scientifically proven effectiveness.
Also read: Unify your black and mixed-race skin: focus on BB Cream
Here are 5 reasons why you absolutely must include Soft Radiance, the mattifying loose powder in your beauty routine.
Shine can sometimes play tricks on our complexion, especially in the T-zone. Soft Radiance comes in like a savior by absorbing excess oil and leaving your skin with a matte, velvety finish all day long.
Black, dark, and mixed-race skin is often prone to visible pores, fine lines, and hyperpigmentation . Soft Radiance, the mattifying loose powder, makes them disappear. It evens out skin tone and leaves you with soft, perfectly smoothed skin. Its universal nature makes it a practical product that adapts to your skin tone. No more hassle finding the right shade for you!
Your makeup deserves a perfect base. Soft Radiance sets your BB cream , blush, and concealer for flawless, all-day wear. No more constant touch-ups, because yes, we know your time is precious. This is what led to the creation of your favorite brand, Wuré, created for women who want to spend less time on makeup every day.
At Wuré, natural beauty is our mantra. With its lightweight texture, Soft Radiance blends seamlessly with your skin for a natural, luminous finish. Your skin breathes, looks younger and fresher, while remaining perfectly matte. This new addition to the Wuré universe is for those who want a natural, light, and even complexion.
By choosing Soft Radiance, the mattifying powder, you offer your skin a true beauty experience combining care and makeup for dark to medium skin tones. Enriched with micro-algae peptides, this magical powder deeply hydrates and protects your skin from external aggressions. It remains healthy, matte and luminous, even under makeup.
Also read: Expertise for black and mixed-race skin.
Soft Radiance goes far beyond a simple mattifying powder. It's the best ally for a perfectly even and luminous complexion. This universal powder gently mattifies your skin, reducing the appearance of pores and imperfections for a naturally flawless result. With its rich and unique formula, Soft Radiance provides your skin with deep hydration and comfort all day long, while protecting you from external aggressions, because at Wuré, we believe in beauty that takes care of you, with every step of your routine. Soft Radiance was officially released on April 30, 2024.
