From choosing the laboratory to obtaining the final product, including the manufacturing location and sourcing the ingredients used, the process of creating and manufacturing the Wuré BB cream for black and mixed-race skin followed very specific steps. Come on, let's take you behind the scenes of the making of the best BB cream for black skin in your makeup bag.
The choice of country
The primary goal of Aminata Mbaye, founder of the Wuré brand, was to offer BB creams suitable for Black and mixed-race skin in countries where cosmetics are well regulated. Indeed, regulation is a guarantee of quality and safety for you, our dear consumers.
Having first turned to West Africa to find the laboratory that would translate our dream into reality, we were unable to unearth this rare pearl on the mother continent. We then launched into the search for laboratories in Europe and Asia to satisfy our requirement for the safe use of your BB creams for black and mixed-race skin. We chose France, known for its rigor and its Made In France label, a true guarantee of quality in the cosmetics sector.
The choice of the laboratory
With the manufacturing country now chosen, the next step was to find the laboratory that would handle the manufacturing of the Wuré BB cream for black and mixed-race skin. The specifications were clear. We needed a service provider who was familiar with black and mixed-race skin and who also had extensive experience in the sector. The search was long, rigorous, and selective. There we have it, a rare gem found! The icing on the cake: it's black-owned (yes, we really wanted that)!
The chosen laboratory:
collaborates and supports entrepreneurs from A to Z by offering tailor-made formulas and not ready-made formulas from which you simply have to pick and choose;
formula for young brands like Wuré and therefore knows how to adapt to the needs of new companies;
has a team with experience within major global cosmetics groups such as Laura Mercier among others;
masters the subtleties of black skin when it comes to cosmetic products.
The actual manufacturing
Come on, let's take a quick look at the actual manufacturing process of Wuré BB cream for black and mixed-race skin. It's done in four main steps.
1. Implementation of the formula
To achieve this, numerous workshops between the Wuré team and the laboratory helped us understand the ingredients, choose the best ones, find the right texture, and conduct dermatological tests. Once the appropriate formula has been found, it is then subjected to regulatory testing.
2. Regulatory tests
This second stage lasts even longer than the previous one. It took 7 months, but it could have been longer. Indeed, verifying that everything complies with regulations is essential before sending the product to national inspection bodies. It may sometimes be necessary to review the entire formula in order to situate it within the framework of what French regulations allow. For brands with a certain weight, this stage can be done simultaneously with the previous one to save time, but this can prove to be budget-intensive.
3. Toxicological validation
This step in the manufacturing of Wuré BB cream was carried out by a toxicologist and a DIP cosmetics regulatory officer. It serves to ensure that the submitted cosmetic product does not pose any danger to the end consumer before it is placed on the market.
4. Manufacturing of the final product and its packaging
The final product is now formulated, but it's still necessary to know how to package it to ensure its stability. This packaging step also took 1 month to obtain the final form of the Wuré BB cream for black and mixed-race skin.
These four major steps marked the manufacturing process of your favorite BB creams. It was a rich, exciting, and very important adventure for us because, yes, your safety and satisfaction were at the heart of this process.
Your needs, at the heart of our concerns
By choosing Made In France, compliance with international regulations and a laboratory expert in black and mixed-race skin, we wanted to meet your needs without compromising on quality and safety.
Today, through our BB creams, the Wuré brand:
offers shades designed to meet the needs of black, dark and mixed skin;
guarantees product safety, as manufacturing standards are extremely strict;
offers an exclusive, unique and tailor-made formula;
promotes black beauty by facilitating access to products designed for black, dark and mixed skin in Western countries where regulations are very strict regarding cosmetic products.
Adopting Wuré BB cream means choosing to use safe products, adapted to your skin tone and making your everyday makeup easier.
How to establish a minimalist routine: our tips
In a world where the choice of beauty products can sometimes be overwhelming, the minimalist routine is a breath of fresh air for those seeking simplicity and effectiveness. In keeping with Wuré's values, which advocate the enhancement of natural beauty, respect for a balance between skincare and makeup, and the guarantee of ease of use on a daily basis, the minimalist routine offers a simplified and personalized approach to skincare.
What is a minimalist routine?
The minimalist routine is a true return to the roots of beauty. It's based on the idea of using only essential products, carefully chosen to meet the specific needs of your black, dark, or mixed-race skin. No more multiple steps, dozens of products, or “ cosmetic consumerism ”: we focus on quality over quantity. This approach not only reduces the time spent in the bathroom, but also simplifies your life while taking care of your skin.
Why choose a minimalist routine?
By adopting a minimalist routine, you give your skin the opportunity to regain its natural balance. No more overusing products that can disrupt the skin barrier and cause unwanted reactions. By choosing quality products, like Wuré's Soft Radiance Mattifying Loose Powder and Nude Skin BB Cream, you ensure your skin receives the essential care it needs, without compromise. Also read: The guide to mattifying loose powder: why do we need it?
How to adopt a minimalist routine?
Take the time to sort through your current products and keep only those that are truly effective and suited to your skin. Choose multifunctional products that can fulfill several roles at once. For example, a BB cream that combines hydration and light coverage.
Choose natural, non-irritating formulas, like those from Wuré, specially designed for black, dark and mixed-race skin.
Choose your products according to your skin type
To begin a natural and minimalist beauty routine, it's essential to carefully select your products based on your skin type . With four distinct skin types—normal, dry, combination, and oily—each has specific needs. Opt for products made with natural and organic ingredients to avoid exposing your skin to potentially comedogenic chemicals.
By adopting a simplified routine, you allow your skin to regain a natural cycle of cell renewal, without the use of aggressive agents, at each step of your routine.
In the following lines, we reveal the steps to follow for a minimalist routine.
The steps of the minimalist routine
1. Makeup removal
Makeup removal is an essential step in any skincare routine. It's a great time to remove impurities accumulated throughout the day and let your skin breathe. Opt for gentle, non-irritating makeup removers that effectively remove makeup without damaging the skin. Take the time to gently massage the product onto your face to thoroughly dissolve makeup, then rinse with warm water.
2. Gentle and effective cleansing
Start your routine with a gentle cleanser suited to your skin type. Your skin's needs vary depending on its nature: for example, if you have dry skin, the cleansers and cosmetics you need will be different than those you need for oily or combination skin.
Also read: Expertise for black and mixed-race skin.
Our advice for choosing a cleaning product:
If your skin is normal, look for a gentle cleanser that won't disrupt its natural balance. If it's dry, opt for a hydrating cleanser with ingredients like hyaluronic acid or sweet almond oil to deeply nourish and hydrate. For combination skin, choose a balancing cleanser that regulates excess oil in the T-zone while maintaining moisture on the cheeks. And finally, for oily skin, look for a purifying cleanser that effectively removes excess oil and impurities, while avoiding overly drying formulas that can stimulate sebum production.
3. Hydration
After cleansing, moisturize your skin with a light, hydrating cream. Feel free to choose the one that best suits your skin and your current needs: radiance, matte finish, anti-blemish, etc.
4. Daily sun protection
Never underestimate the importance of sun protection, even on cloudy days. Choose a sunscreen for black, dark, and mixed-race skin and apply it generously to prevent UV damage.
5. A mattifying and luminous finish (if needed)
For a perfectly matte and luminous complexion, add Wuré's Soft Radiance Mattifying Loose Powder to your routine. It optimizes radiance and finish for a flawless complexion all day long. However, if you prefer BB cream, the Nude Cream will definitely be right up your alley.
The minimalist routine offers much more than just a skincare routine. It's a lifestyle philosophy that advocates simplicity, effectiveness, and respect for your skin. By adopting this approach, you allow your skin to regain its natural radiance and health, while staying true to your values. Also read: Unify your black and mixed-race skin: focus on BB Cream
Sunscreen for black skin: why include it in your beauty routine?
Sunscreen is a cosmetic product that protects the skin from sun exposure and the action of UV rays on the epidermis. It acts as a protective film. Unfortunately, people with black and mixed-race skin don't always apply it. They imagine they don't need it. Indeed, for a long time, and for reasons that still escape us, sunscreen has had the reputation of being only intended for white-skinned people. And yet, black and mixed-race skin must also include it in their beauty routine. So, let's take a closer look at sunscreen for black skin, this overlooked but essential product for all skin types.
Black Skin: Why Should You Include Sunscreen in Your Beauty Routine?
Although the sun is essential for survival, it is also the cause of many skin problems. This is why sunscreen was invented, to protect us from all the impacts of the rays on our skin. Its action consists of absorbing, reflecting or diffusing the sun's rays. It is also called sunscreen . And it was invented for all skin tones because even if black and mixed-race skin is firmer, denser and therefore less sensitive to UV rays, it is not immune.
Indeed, black and mixed-race skin contains collagen fibers as well as elastin, which makes it thicker and makes it age less quickly than white skin. Dark skin is also a concentrate of melanin pigmentation because melanocytes, the cells responsible for skin pigmentation, are more active. Thanks to this high productivity, the melanin grains are distributed throughout the entire thickness of the skin and also protect against UV rays.
Additionally, black and mixed-race skin tends to be particularly drier than other skin types. This is due to, among other things, sensitivity to climate variations and environmental changes. In temperate environments, for example, black skin tends to become dehydrated and flakes.
So, even though melanin has greater resistance to the sun, it is not invincible. Peeling, dehydration, dull complexion, skin cancer, sunburn, and hyperpigmentation. This is what the sun can do to your skin.
But then, how do you choose the right sunscreen for black skin?
How to choose sunscreen for black skin?
Now that you understand the benefits of sunscreen for black skin, you need to learn how to choose it. Just like foundation or BB creams, sunscreen comes in several types. These include mineral sunscreens and chemical sunscreens.
Mineral sunscreens contain titanium dioxide or zinc oxide, components that are deposited on the skin and reflect the sun's rays. Chemical sunscreens, on the other hand, absorb UV rays. Both types of protection are effective.
Regardless of your choice of sunscreen for your black skin, it's essential to consider the SPF (sun protection factor). This index measures the effectiveness of the sun's protection against UVB rays. Except in exceptional cases, it is recommended for dark skin tones to use sunscreens with an SPF of at least 30. To choose a brand of sunscreen for black skin that's right for you, take a look online. Also, ask around and visit the websites of your favorite brands.
Include sunscreen in your beauty routine for black skin
It's now obvious to you that sunscreen is essential for your black skin. You should apply it at least once a day and several times if necessary (if you're exposed to the sun for a long time, for example). It should have its place in your beauty routine.
In the morning, after gently cleansing and moisturizing your skin with a serum, cream, or moisturizer, you can apply your sunscreen for black skin. In fact, sunscreen should be the last product in your skincare routine to maintain its effectiveness. You must apply it every time, even when you're not out in the sun.
Once you've applied your sunscreen for black skin, you can now move on to applying your Wuré BB Cream. We'd like to point out that Wuré BB Cream can be applied either before or after your sunscreen for black skin. This doesn't, of course, ruin the healthy glow left by your Nude Skin.
On the other hand, if you're worried about your makeup and want it to be more pronounced, you can always apply your Wuré BB cream after your sunscreen for dark skin. You can also opt for a powder sunscreen or a setting spray with built-in SPF.
For the rest of your body, the principle remains the same. Apply your sunscreen for black skin a few minutes after your lotion or moisturizer. Target the areas most exposed to the sun, such as your ears, arms, and feet. Sunscreen should be reapplied approximately every three hours, so keep it in your bag.
This concludes our look at sunscreen for black skin. We hope we've successfully debunked the myth that sunscreen is only for white skin. Don't wait any longer to include it in your daily routine and use it regularly. Your health depends on it.
Composition of Wuré BB cream: these innovative and effective ingredients
Halfway between a day cream and a foundation, Wuré BB cream is the new revolution in your beauty routine. It's great for reducing imperfections on black, dark, and mixed-race skin. It also smooths the complexion and moisturizes the skin. But what exactly does it contain in terms of composition, and how do the different ingredients in Wuré BB cream work on your skin? In this article, let's discover the innovative and effective ingredients that go into making Wuré BB cream.
Should you pay attention to the composition of a BB cream?
Absolutely! Today, you need to pay special attention to the composition of the beauty products you use. At Wuré, one of our main concerns has always been to design a product composed primarily of natural ingredients. Indeed, our brand places particular importance on the composition of our products, because for us, "makeup is skincare."
Wuré BB cream is therefore jointly formulated with a qualified French laboratory, an expert in black and mixed-race skin. It is composed of ingredients and active ingredients that are more respectful of the skin and whose effectiveness is scientifically measured and proven. As a result, our BB cream does not contain dangerous ingredients like silicone and parabens , which are real endocrine disruptors.
“Clean” in the composition of your Wuré BB cream
Not to be confused with foundation, BB cream is a tinted cream. It allows you to achieve an even complexion without much effort in application. This is what distinguishes it from foundation . However, Wuré BB cream remains unique due to its range of shades for dark skin. Another of its strong points is its composition.
At Wuré, we strongly believe that a long list of ingredients doesn't always guarantee quality. That's why our BB cream is made with a minimum of carefully selected ingredients, as follows.
Cedar Bourbon
Incorporated into Wuré BB cream, cedar bourbon is a patented and proven active ingredient which:
promotes epidermal renewal and strengthens the stratum corneum;
strengthens the skin's barrier function;
promotes internal hydration of the skin;
prevents dehydration;
smooths the skin making it softer and more comfortable.
Wuré BB cream also contains ingredients derived from natural plant extracts such as sunflower, jojoba and rosemary.
Jojoba oil
Particularly known for its healing properties, jojoba oil is also an emollient. It helps protect the skin from dehydration and provides defense against facial sagging.
Sunflower oil
It improves the fixation of the different oils in Wuré BB cream while giving it more texture and resistance. In addition, it has an emollient power which allows for a smooth finish on the skin.
Rosemary
A powerful antioxidant, anti-inflammatory, and antimicrobial, rosemary draws its various properties from the vitamins A and C in which it is rich. It helps stimulate blood circulation and plump the skin. These different extracts give the BB cream a silky texture and consistency while protecting the skin against the risk of dehydration.
Wuré BB Cream contains up to 98.9% natural ingredients. It is also enriched with active ingredients and mineral pigments. These provide hydration, a beautiful, even complexion with smoother, more radiant skin. The lightweight texture blends seamlessly with the skin and provides light coverage for a natural finish and a "bare skin" effect.
Enhance and keep your skin in perfect condition with Wuré BB cream
Our skin is more than just a covering. Just like our organs, it's alive, and it's important to take care of it. Aware of the toxicity of certain products, Wuré has developed a BB cream for black, dark, and mixed-race skin. It's also suitable for more sensitive skin (clinical testing conducted under dermatological supervision). Wuré BB cream combines 98.9% natural ingredients to help you enhance your skin with minimal application time.
Much more than makeup, Wuré BB cream is hydrating, unifying, and complexion-correcting. It's the perfect product to quickly enhance your complexion every day. Its carefully selected, high-quality ingredients and its final products formulated and manufactured in France make it a unique BB cream for black, dark, and mixed-race skin. Take a look at our social media, find your shade, and incorporate this product into your beauty routine.
BB cream and foundation: what are the differences?
Foundation and BB cream are two products that share certain functions. For example, they were both designed to conceal facial imperfections. In practice, however, BB cream and foundation are not the same thing, and it's important to understand the specifics, advantages, and benefits of each. Discover the main differences between foundation and BB cream in this article.
Foundation and BB cream, the essentials of a makeup bag
If you're looking for a healthy glow and a perfect complexion, foundation and BB cream are the allies you need. A classic product par excellence in your makeup bag, foundation has always been used to correct skin tone. In fact, it's used during any good makeup session. It helps camouflage pronounced (or not) imperfections and achieve a perfect complexion.
BB cream, on the other hand, brings a big evolution because it doesn't just camouflage certain imperfections. Indeed, the initials BB are used for Blemish Balm, literally translating as "balm for imperfections." It thus combines care and camouflage and its texture is less covering than foundation.
BB Cream and Foundation: What are the Main Differences?
As mentioned above, foundation and BB cream are two products with similarities. However, they cannot be considered the same. It's important to know this in order to make the best choice.
Difference 1: Coverage
This is probably the most obvious difference. Foundation has a thicker texture and offers greater coverage. BB cream, on the other hand, has a much lighter texture. Therefore, it generally cannot cover scars or other pronounced facial imperfections. In other words, if you're looking for high coverage to hide your pronounced imperfections or if you want a more sophisticated makeup look, you can opt for foundation. On the other hand, if you're a fan of light, everyday makeup with a natural finish, BB cream will be a sure ally for you.
Difference 2: Skin care
The unique feature of BB cream is its skin-care function, which foundation doesn't offer. This means that when you apply BB cream, it not only covers minor imperfections, but also protects your skin, evens out your complexion, and deeply hydrates it. It also helps slow the appearance of wrinkles. Foundation, on the other hand, simply covers and camouflages imperfections. It's a makeup product that isn't intended to be a treatment and doesn't penetrate your skin to hydrate or nourish it.
Difference 3: Application time
BB cream saves a lot of time for those who have adopted it. It spares them the long process of classic makeup with foundation, which will require technical skill and often the use of numerous cosmetic products. Indeed, applying foundation requires more technical skill than BB cream thanks to its texture. The latter is quickly worked on the face, as if applying a day cream, but tinted. It will give a natural and fresh look thanks to its light texture. In addition, you don't need a brush; you can easily apply your BB cream with your fingers. Foundation, on the other hand, requires more time and patience for an even complexion in all areas. Its final result will give a more elaborate and often less natural appearance to your makeup.
BB cream or foundation: which one to choose?
You should make your choice based on your needs, your skin tone and your skin type.
Choose according to your needs
Opt for BB cream if you want hydration for your skin, an even skin tone, and simple, natural makeup every day. Similarly, if you want to camouflage imperfections while treating them, BB cream is the solution. Foundation, on the other hand, is recommended when you're looking for full coverage.
Choose according to your skin type
For combination to oily skin , it is recommended to use a powder or liquid foundation with a matte finish. They can also use a BB cream if they want a natural and luminous finish. Those with blemish-prone skin should use a fluid, light, and non-greasy foundation. For light imperfections, BB cream remains the best choice.
And finally, for dry skin, BB cream remains the ally you need. It will even out your skin tone without increasing dryness.
Choose according to your skin tone
BB creams have a reputation for not offering enough shades to their users. Women with black, dark, and mixed-race skin are the first to complain about this. Indeed, they struggle to find BB creams that suit their skin tone. At Wuré , the shades are diverse and specially designed for black, dark, and mixed-race women who want an even complexion in record time and without the hassle of daily use. With the Mahogany shade, the Ebony shade, the Sipo shade, and the Wenge shade, every woman has access to the BB cream that suits her skin tone.
Women with very dark skin should opt for the Ebony shade. The Wenge shade is ideal for women with dark brown skin, and the Mahogany shade is perfect for women of mixed race. Finally, the Sipo shade was specially designed for women with light brown skin. As you can see, Wuré offers four different shades of BB creams perfectly suited to black, dark, and mixed-race skin. You know how complicated it can be to find the right BB creams for black, dark, or mixed-race skin. So don't hesitate to contact Wuré. The brand's products were designed by a black woman and exclusively for women who look like her—that's YOU.
