From choosing the laboratory to obtaining the final product, including the manufacturing location and sourcing the ingredients used, the process of creating and manufacturing the Wuré BB cream for black and mixed-race skin followed very specific steps. Come on, let's take you behind the scenes of the making of the best BB cream for black skin in your makeup bag.
The choice of country
The primary goal of Aminata Mbaye, founder of the Wuré brand, was to offer BB creams suitable for Black and mixed-race skin in countries where cosmetics are well regulated. Indeed, regulation is a guarantee of quality and safety for you, our dear consumers.
Having first turned to West Africa to find the laboratory that would translate our dream into reality, we were unable to unearth this rare pearl on the mother continent. We then launched into the search for laboratories in Europe and Asia to satisfy our requirement for the safe use of your BB creams for black and mixed-race skin. We chose France, known for its rigor and its Made In France label, a true guarantee of quality in the cosmetics sector.
The choice of the laboratory
With the manufacturing country now chosen, the next step was to find the laboratory that would handle the manufacturing of the Wuré BB cream for black and mixed-race skin. The specifications were clear. We needed a service provider who was familiar with black and mixed-race skin and who also had extensive experience in the sector. The search was long, rigorous, and selective. There we have it, a rare gem found! The icing on the cake: it's black-owned (yes, we really wanted that)!
The chosen laboratory:
collaborates and supports entrepreneurs from A to Z by offering tailor-made formulas and not ready-made formulas from which you simply have to pick and choose;
formula for young brands like Wuré and therefore knows how to adapt to the needs of new companies;
has a team with experience within major global cosmetics groups such as Laura Mercier among others;
masters the subtleties of black skin when it comes to cosmetic products.
The actual manufacturing
Come on, let's take a quick look at the actual manufacturing process of Wuré BB cream for black and mixed-race skin. It's done in four main steps.
1. Implementation of the formula
To achieve this, numerous workshops between the Wuré team and the laboratory helped us understand the ingredients, choose the best ones, find the right texture, and conduct dermatological tests. Once the appropriate formula has been found, it is then subjected to regulatory testing.
2. Regulatory tests
This second stage lasts even longer than the previous one. It took 7 months, but it could have been longer. Indeed, verifying that everything complies with regulations is essential before sending the product to national inspection bodies. It may sometimes be necessary to review the entire formula in order to situate it within the framework of what French regulations allow. For brands with a certain weight, this stage can be done simultaneously with the previous one to save time, but this can prove to be budget-intensive.
3. Toxicological validation
This step in the manufacturing of Wuré BB cream was carried out by a toxicologist and a DIP cosmetics regulatory officer. It serves to ensure that the submitted cosmetic product does not pose any danger to the end consumer before it is placed on the market.
4. Manufacturing of the final product and its packaging
The final product is now formulated, but it's still necessary to know how to package it to ensure its stability. This packaging step also took 1 month to obtain the final form of the Wuré BB cream for black and mixed-race skin.
These four major steps marked the manufacturing process of your favorite BB creams. It was a rich, exciting, and very important adventure for us because, yes, your safety and satisfaction were at the heart of this process.
Your needs, at the heart of our concerns
By choosing Made In France, compliance with international regulations and a laboratory expert in black and mixed-race skin, we wanted to meet your needs without compromising on quality and safety.
Today, through our BB creams, the Wuré brand:
offers shades designed to meet the needs of black, dark and mixed skin;
guarantees product safety, as manufacturing standards are extremely strict;
offers an exclusive, unique and tailor-made formula;
promotes black beauty by facilitating access to products designed for black, dark and mixed skin in Western countries where regulations are very strict regarding cosmetic products.
Adopting Wuré BB cream means choosing to use safe products, adapted to your skin tone and making your everyday makeup easier.
Wuré BB cream: everything you need to know
Iya is a young woman of Beninese origin living in the city of Montpellier in France. When she was a child in her country, people tended to tell her that she had a beautiful complexion. It was natural and radiant, and she was always very proud of it. Now 32 years old, the young woman had never lived up to her name as well as now, because her name means mother in Yoruba . Iya had been a mother for six months. She had been told that the transition would be difficult, but she had no idea how difficult it would be. The hardest thing for her was looking presentable in the morning, after a night spent calming and tucking her baby in. Not being a makeup fan, she couldn't spend hours primping herself before going to work. Iya therefore needed more sleep and a solution to look fresher at the start of each day. That's when she discovered Wuré's BB cream. This product turned out to be the perfect compromise for her. Like Iya, being a working mother while staying fresh is a real challenge for many women. How can you achieve a radiant, fresh complexion despite the daily demands of a busy professional and family life? Focus on BB cream, the product every woman should have in her makeup bag.
BB cream: what is it?
After many years of existence, BB cream probably has nothing left to prove. This product was born in Germany. At the time, it was used to soothe and camouflage some marks on the face after surgery. It was a huge success in the Japanese and South Korean markets in the 1980s, before being reformulated and adapted for a wider audience. However, it remains little known to the general public of makeup consumers. This was for a long time the case for Iya, for example, for whom the concept was unfamiliar. Blemish Balm (BB) cream is a multi-functional cream that, as its name suggests, is designed to camouflage skin imperfections. In fact, Blemish Balm literally means anti-blemish cream in French. According to this principle, it is a cream that helps camouflage certain imperfections. But aside from its anti-blemish action, what else is special about BB cream?
BB cream: what is it for?
If BB cream only served to cover imperfections, there wouldn't be much difference between it and foundation. Fortunately, it does much more. It's a near-miracle solution for those looking for a fresh, hydrated, and even complexion. All this without the constraints of foundation coverage (too much, not natural enough, etc.). Indeed, what makes BB cream a revolutionary product is its formulation. Again, unlike foundation, which acts as a simple layer of makeup on the skin, BB cream releases so-called chameleon pigments that adapt to your skin tone. BB cream not only camouflages your imperfections, but also hydrates and protects your skin. Basically, BB cream is a hybrid product that allows you to benefit from the effects of a moisturizer, a lightweight foundation, and a concealer. So many good reasons why you absolutely must have this product in your daily beauty routine.
Choosing the right BB cream for black, dark or mixed skin
Choosing your BB cream when you have black, olive, or mixed-race skin isn't that difficult. You just need to know your skin tone, type, and needs.
According to his complexion
Obviously, this is the first criterion on the list. Unfortunately, it's not that easy. Few brands offer BB cream shades that are truly suited to our skin tones. That's why Wuré offers shades that match the complexions of black, dark, and mixed skin tones. The "Acajou" shade evokes mahogany wood, whose light color is reminiscent of mixed skin tones. As for the "Ebene" and "Sipo" shades, they are respectively designed for very dark and light brown skin tones. Finally, Wuré's "Wengué" shade is perfect for dark brown skin tones.
Depending on your skin type
Considering your skin type is just as essential as considering your skin tone. The principle is the same as with foundation: you must choose your BB cream based on your skin type. For example, if you have dry skin , you should choose moisturizing BB creams. If it's oily, you should opt for a mattifying BB cream, etc.
The Wuré option
When Iya finally decided to add BB cream to her makeup kit, she needed assurance that she was choosing the right brand. And for her, as well as for other women, the right brand is one that knows them, understands them, and, above all, is effective. Wuré is one of these brands. Designed by a Black woman for other Black, mixed-race, or dark-skinned women, the brand's ambition is to provide a beautiful balance between skincare and makeup. Wuré BB cream, Nude Skin , is available in four shades that evoke the different skin tones of Black, dark, and mixed-race women: Mahogany, Sipo, Wenge, and Ebony. It is made from 98.9% natural ingredients and is the most suitable option for Black, dark, and mixed-race women. Once Iya fell in love with Wuré's BB cream, she made it her ally. And even though this product couldn't replace a good night's sleep, the young woman was reassured. She was now saving precious time for impeccable results. Wuré's BB cream provides her skin with protection and hydration while ensuring that her minor skin blemishes are covered. For her, it's worth its weight in gold.
If you find yourself in Iya's story as a mother, a working woman, or if you're a woman who doesn't like wearing makeup, or who simply wants to have an "on fleek" complexion, don't hesitate. It's time to adopt Wuré's BB cream.
