From choosing the laboratory to obtaining the final product, including the manufacturing location and sourcing the ingredients used, the process of creating and manufacturing the Wuré BB cream for black and mixed-race skin followed very specific steps. Come on, let's take you behind the scenes of the making of the best BB cream for black skin in your makeup bag.
The choice of country
The primary goal of Aminata Mbaye, founder of the Wuré brand, was to offer BB creams suitable for Black and mixed-race skin in countries where cosmetics are well regulated. Indeed, regulation is a guarantee of quality and safety for you, our dear consumers.
Having first turned to West Africa to find the laboratory that would translate our dream into reality, we were unable to unearth this rare pearl on the mother continent. We then launched into the search for laboratories in Europe and Asia to satisfy our requirement for the safe use of your BB creams for black and mixed-race skin. We chose France, known for its rigor and its Made In France label, a true guarantee of quality in the cosmetics sector.
The choice of the laboratory
With the manufacturing country now chosen, the next step was to find the laboratory that would handle the manufacturing of the Wuré BB cream for black and mixed-race skin. The specifications were clear. We needed a service provider who was familiar with black and mixed-race skin and who also had extensive experience in the sector. The search was long, rigorous, and selective. There we have it, a rare gem found! The icing on the cake: it's black-owned (yes, we really wanted that)!
The chosen laboratory:
collaborates and supports entrepreneurs from A to Z by offering tailor-made formulas and not ready-made formulas from which you simply have to pick and choose;
formula for young brands like Wuré and therefore knows how to adapt to the needs of new companies;
has a team with experience within major global cosmetics groups such as Laura Mercier among others;
masters the subtleties of black skin when it comes to cosmetic products.
The actual manufacturing
Come on, let's take a quick look at the actual manufacturing process of Wuré BB cream for black and mixed-race skin. It's done in four main steps.
1. Implementation of the formula
To achieve this, numerous workshops between the Wuré team and the laboratory helped us understand the ingredients, choose the best ones, find the right texture, and conduct dermatological tests. Once the appropriate formula has been found, it is then subjected to regulatory testing.
2. Regulatory tests
This second stage lasts even longer than the previous one. It took 7 months, but it could have been longer. Indeed, verifying that everything complies with regulations is essential before sending the product to national inspection bodies. It may sometimes be necessary to review the entire formula in order to situate it within the framework of what French regulations allow. For brands with a certain weight, this stage can be done simultaneously with the previous one to save time, but this can prove to be budget-intensive.
3. Toxicological validation
This step in the manufacturing of Wuré BB cream was carried out by a toxicologist and a DIP cosmetics regulatory officer. It serves to ensure that the submitted cosmetic product does not pose any danger to the end consumer before it is placed on the market.
4. Manufacturing of the final product and its packaging
The final product is now formulated, but it's still necessary to know how to package it to ensure its stability. This packaging step also took 1 month to obtain the final form of the Wuré BB cream for black and mixed-race skin.
These four major steps marked the manufacturing process of your favorite BB creams. It was a rich, exciting, and very important adventure for us because, yes, your safety and satisfaction were at the heart of this process.
Your needs, at the heart of our concerns
By choosing Made In France, compliance with international regulations and a laboratory expert in black and mixed-race skin, we wanted to meet your needs without compromising on quality and safety.
Today, through our BB creams, the Wuré brand:
offers shades designed to meet the needs of black, dark and mixed skin;
guarantees product safety, as manufacturing standards are extremely strict;
offers an exclusive, unique and tailor-made formula;
promotes black beauty by facilitating access to products designed for black, dark and mixed skin in Western countries where regulations are very strict regarding cosmetic products.
Adopting Wuré BB cream means choosing to use safe products, adapted to your skin tone and making your everyday makeup easier.
How to establish a minimalist routine: our tips
In a world where the choice of beauty products can sometimes be overwhelming, the minimalist routine is a breath of fresh air for those seeking simplicity and effectiveness. In keeping with Wuré's values, which advocate the enhancement of natural beauty, respect for a balance between skincare and makeup, and the guarantee of ease of use on a daily basis, the minimalist routine offers a simplified and personalized approach to skincare.
What is a minimalist routine?
The minimalist routine is a true return to the roots of beauty. It's based on the idea of using only essential products, carefully chosen to meet the specific needs of your black, dark, or mixed-race skin. No more multiple steps, dozens of products, or “ cosmetic consumerism ”: we focus on quality over quantity. This approach not only reduces the time spent in the bathroom, but also simplifies your life while taking care of your skin.
Why choose a minimalist routine?
By adopting a minimalist routine, you give your skin the opportunity to regain its natural balance. No more overusing products that can disrupt the skin barrier and cause unwanted reactions. By choosing quality products, like Wuré's Soft Radiance Mattifying Loose Powder and Nude Skin BB Cream, you ensure your skin receives the essential care it needs, without compromise. Also read: The guide to mattifying loose powder: why do we need it?
How to adopt a minimalist routine?
Take the time to sort through your current products and keep only those that are truly effective and suited to your skin. Choose multifunctional products that can fulfill several roles at once. For example, a BB cream that combines hydration and light coverage.
Choose natural, non-irritating formulas, like those from Wuré, specially designed for black, dark and mixed-race skin.
Choose your products according to your skin type
To begin a natural and minimalist beauty routine, it's essential to carefully select your products based on your skin type . With four distinct skin types—normal, dry, combination, and oily—each has specific needs. Opt for products made with natural and organic ingredients to avoid exposing your skin to potentially comedogenic chemicals.
By adopting a simplified routine, you allow your skin to regain a natural cycle of cell renewal, without the use of aggressive agents, at each step of your routine.
In the following lines, we reveal the steps to follow for a minimalist routine.
The steps of the minimalist routine
1. Makeup removal
Makeup removal is an essential step in any skincare routine. It's a great time to remove impurities accumulated throughout the day and let your skin breathe. Opt for gentle, non-irritating makeup removers that effectively remove makeup without damaging the skin. Take the time to gently massage the product onto your face to thoroughly dissolve makeup, then rinse with warm water.
2. Gentle and effective cleansing
Start your routine with a gentle cleanser suited to your skin type. Your skin's needs vary depending on its nature: for example, if you have dry skin, the cleansers and cosmetics you need will be different than those you need for oily or combination skin.
Also read: Expertise for black and mixed-race skin.
Our advice for choosing a cleaning product:
If your skin is normal, look for a gentle cleanser that won't disrupt its natural balance. If it's dry, opt for a hydrating cleanser with ingredients like hyaluronic acid or sweet almond oil to deeply nourish and hydrate. For combination skin, choose a balancing cleanser that regulates excess oil in the T-zone while maintaining moisture on the cheeks. And finally, for oily skin, look for a purifying cleanser that effectively removes excess oil and impurities, while avoiding overly drying formulas that can stimulate sebum production.
3. Hydration
After cleansing, moisturize your skin with a light, hydrating cream. Feel free to choose the one that best suits your skin and your current needs: radiance, matte finish, anti-blemish, etc.
4. Daily sun protection
Never underestimate the importance of sun protection, even on cloudy days. Choose a sunscreen for black, dark, and mixed-race skin and apply it generously to prevent UV damage.
5. A mattifying and luminous finish (if needed)
For a perfectly matte and luminous complexion, add Wuré's Soft Radiance Mattifying Loose Powder to your routine. It optimizes radiance and finish for a flawless complexion all day long. However, if you prefer BB cream, the Nude Cream will definitely be right up your alley.
The minimalist routine offers much more than just a skincare routine. It's a lifestyle philosophy that advocates simplicity, effectiveness, and respect for your skin. By adopting this approach, you allow your skin to regain its natural radiance and health, while staying true to your values. Also read: Unify your black and mixed-race skin: focus on BB Cream
