From choosing the laboratory to obtaining the final product, including the manufacturing location and sourcing the ingredients used, the process of creating and manufacturing the Wuré BB cream for black and mixed-race skin followed very specific steps. Come on, let's take you behind the scenes of the making of the best BB cream for black skin in your makeup bag.
The choice of country
The primary goal of Aminata Mbaye, founder of the Wuré brand, was to offer BB creams suitable for Black and mixed-race skin in countries where cosmetics are well regulated. Indeed, regulation is a guarantee of quality and safety for you, our dear consumers.
Having first turned to West Africa to find the laboratory that would translate our dream into reality, we were unable to unearth this rare pearl on the mother continent. We then launched into the search for laboratories in Europe and Asia to satisfy our requirement for the safe use of your BB creams for black and mixed-race skin. We chose France, known for its rigor and its Made In France label, a true guarantee of quality in the cosmetics sector.
The choice of the laboratory
With the manufacturing country now chosen, the next step was to find the laboratory that would handle the manufacturing of the Wuré BB cream for black and mixed-race skin. The specifications were clear. We needed a service provider who was familiar with black and mixed-race skin and who also had extensive experience in the sector. The search was long, rigorous, and selective. There we have it, a rare gem found! The icing on the cake: it's black-owned (yes, we really wanted that)!
The chosen laboratory:
collaborates and supports entrepreneurs from A to Z by offering tailor-made formulas and not ready-made formulas from which you simply have to pick and choose;
formula for young brands like Wuré and therefore knows how to adapt to the needs of new companies;
has a team with experience within major global cosmetics groups such as Laura Mercier among others;
masters the subtleties of black skin when it comes to cosmetic products.
The actual manufacturing
Come on, let's take a quick look at the actual manufacturing process of Wuré BB cream for black and mixed-race skin. It's done in four main steps.
1. Implementation of the formula
To achieve this, numerous workshops between the Wuré team and the laboratory helped us understand the ingredients, choose the best ones, find the right texture, and conduct dermatological tests. Once the appropriate formula has been found, it is then subjected to regulatory testing.
2. Regulatory tests
This second stage lasts even longer than the previous one. It took 7 months, but it could have been longer. Indeed, verifying that everything complies with regulations is essential before sending the product to national inspection bodies. It may sometimes be necessary to review the entire formula in order to situate it within the framework of what French regulations allow. For brands with a certain weight, this stage can be done simultaneously with the previous one to save time, but this can prove to be budget-intensive.
3. Toxicological validation
This step in the manufacturing of Wuré BB cream was carried out by a toxicologist and a DIP cosmetics regulatory officer. It serves to ensure that the submitted cosmetic product does not pose any danger to the end consumer before it is placed on the market.
4. Manufacturing of the final product and its packaging
The final product is now formulated, but it's still necessary to know how to package it to ensure its stability. This packaging step also took 1 month to obtain the final form of the Wuré BB cream for black and mixed-race skin.
These four major steps marked the manufacturing process of your favorite BB creams. It was a rich, exciting, and very important adventure for us because, yes, your safety and satisfaction were at the heart of this process.
Your needs, at the heart of our concerns
By choosing Made In France, compliance with international regulations and a laboratory expert in black and mixed-race skin, we wanted to meet your needs without compromising on quality and safety.
Today, through our BB creams, the Wuré brand:
offers shades designed to meet the needs of black, dark and mixed skin;
guarantees product safety, as manufacturing standards are extremely strict;
offers an exclusive, unique and tailor-made formula;
promotes black beauty by facilitating access to products designed for black, dark and mixed skin in Western countries where regulations are very strict regarding cosmetic products.
Adopting Wuré BB cream means choosing to use safe products, adapted to your skin tone and making your everyday makeup easier.
All about Soft Radiance, the mattifying loose powder by Wuré
In the world of makeup, finding the perfect product for your complexion can sometimes seem like a never-ending quest. For black, dark, and mixed-race skin, this search can be even more complex. That's where Wuré comes in with its latest innovation: Soft Radiance , the mattifying loose powder. This new product is here to meet the needs of those looking for radiance, matteness, and luminosity. Zoom in on Soft Radiance, the mattifying loose powder: this product by Wuré that will revolutionize your beauty routine.
What is Soft Radiance Mattifying Loose Powder?
Soft Radiance is a fine-textured, mattifying loose powder that joins the Wuré family. It has the particularity of being universal , meaning it is suitable for all skin tones and types. No more hassle looking for the right shade, the one that suits you best.
We'll tell you more about this innovative product that adapts to your complexion like a second skin.
Also read: The guide to mattifying loose powder: why do we need it?
The fruit of co-creation with our community
Soft Radiance is more than just a mattifying powder. It's the result of a close collaboration with our incredible community of strong, natural women. At Wuré, we listened to your makeup desires, concerns, and needs. The result? This unique, universal powder, suitable for all shades of melanin-rich skin. Discover the co-creation journey here .
100% Natural Ingredients: Clean Beauty in the Spotlight
Because your skin deserves the best, we formulated “Soft Radiance,” the mattifying loose powder, with 100% natural ingredients. Talc-free and silicone-free, our new product contains only clean ingredients, carefully selected to offer a safe and respectful formula for your skin. Enriched with micro-algae peptides, this magical powder hydrates, soothes, and protects your skin while delicately mattifying your complexion. Applying it after our Nude Skin BB Cream is a perfect duo for a matte and luminous finish, suitable for all shades of dark to medium skin.
Choosing ingredients for Soft Radiance: an informed decision
At Wuré, we understand the unique needs of black, dark, and mixed-race skin , and ingredient quality is at the heart of our commitment to them. To provide a safe and effective experience, we've carefully selected each component of Soft Radiance.
Indeed, aware of the growing concerns surrounding the use of talc in cosmetic products, we made the informed decision to exclude it from the Soft Radiance formulation. To replace talc, often controversial for its safety and health, we chose algae peptides, rich in nutrients and beneficial for the skin. They offer a unique soft-touch effect for an incomparable feeling of softness and comfort. In addition to their silky texture, these peptides also possess recognized soothing properties that help reduce inflammation and deeply hydrate the skin.
By avoiding controversial substances like talc, we reaffirm our commitment to your health and well-being. Soft Radiance offers you a mattifying powder that cares for your skin while ensuring a perfectly matte and luminous complexion for natural, safe, and uncompromising beauty.
Why is Soft Radiance mattifying loose powder a must-have in your beauty kit?
With Soft Radiance, the mattifying loose powder, Wuré has stayed true to its promise: to offer light, natural and luminous makeup that highlights your natural radiance for a "bare skin" sensation . As with Nude Skin, we formulated this universal loose powder in collaboration with our French partners. Our goal was to select skin-friendly ingredients and active ingredients with scientifically proven effectiveness. Also read: Unify your black and mixed-race skin: focus on BB Cream
Here are 5 reasons why you absolutely must include Soft Radiance, the mattifying loose powder in your beauty routine.
Reason #1: Soft Radiance mattifying loose powder effectively controls shine
Shine can sometimes play tricks on our complexion, especially in the T-zone. Soft Radiance comes in like a savior by absorbing excess oil and leaving your skin with a matte, velvety finish all day long.
Reason #2: Soft Radiance blurs imperfections very well
Black, dark, and mixed-race skin is often prone to visible pores, fine lines, and hyperpigmentation . Soft Radiance, the mattifying loose powder, makes them disappear. It evens out skin tone and leaves you with soft, perfectly smoothed skin. Its universal nature makes it a practical product that adapts to your skin tone. No more hassle finding the right shade for you!
Reason #3: Soft Radiance naturally sets makeup
Your makeup deserves a perfect base. Soft Radiance sets your BB cream , blush, and concealer for flawless, all-day wear. No more constant touch-ups, because yes, we know your time is precious. This is what led to the creation of your favorite brand, Wuré, created for women who want to spend less time on makeup every day.
Reason No. 4: Soft Radiance, the mattifying loose powder provides a natural finish
At Wuré, natural beauty is our mantra. With its lightweight texture, Soft Radiance blends seamlessly with your skin for a natural, luminous finish. Your skin breathes, looks younger and fresher, while remaining perfectly matte. This new addition to the Wuré universe is for those who want a natural, light, and even complexion.
Reason #5: Soft Radiance protects and pampers the skin
By choosing Soft Radiance, the mattifying powder, you offer your skin a true beauty experience combining care and makeup for dark to medium skin tones. Enriched with micro-algae peptides, this magical powder deeply hydrates and protects your skin from external aggressions. It remains healthy, matte and luminous, even under makeup.
Also read: Expertise for black and mixed-race skin. Soft Radiance goes far beyond a simple mattifying powder. It's the best ally for a perfectly even and luminous complexion. This universal powder gently mattifies your skin, reducing the appearance of pores and imperfections for a naturally flawless result. With its rich and unique formula, Soft Radiance provides your skin with deep hydration and comfort all day long, while protecting you from external aggressions, because at Wuré, we believe in beauty that takes care of you, with every step of your routine. Soft Radiance was officially released on April 30, 2024.
The Mattifying Loose Powder Guide: Why Do You Need It?
A guide to mattifying loose powder is important because it's one of those versatile products that can transform your makeup routine in no time. It remains a staple in the infinite universe of makeup for black, dark, and mixed skin. But why? What makes this product a solution worth introducing into our beauty routine? In this article, we'll delve into the world of mattifying loose powder and show you why it's a great ally for enhancing your complexion every day.
What is loose powder?
Mattifying loose powder is a form of cosmetic powder without a binder (a substance that binds the particles together to form a compact texture). Unlike compact or pressed powder, it comes in a fine, lightweight form, similar to flour.
This fine texture allows for an even and light application, ideal for setting makeup without adding thickness (layer of makeup) to your skin.
There are several types of powders on the market, each offering specific characteristics and finishes to meet varying makeup needs. Two of the most common types are mattifying loose powder and pressed powder.
What is the difference between loose powder and compact powder?
Mattifying loose powder is often preferred by those looking for a very natural and lightweight finish. As its name suggests, it is formulated to mattify the skin, control shine, and absorb excess sebum. Its fine, airy texture allows for easy and even application with a result that doesn't look cakey. This powder is generally suitable for all skin types, but is particularly appreciated by combination to oily skin due to its absorbent properties.
Pressed powder, on the other hand, offers light to medium coverage and a denser finish. It's generally more pigmented than loose powder, making it a great choice for those looking to add coverage to their makeup or touch up their complexion throughout the day. Pressed powder can work for most skin types, but can sometimes feel a little too heavy on dry skin, especially if applied incorrectly.
The benefits of loose powder for black and mixed-race skin
As you already know, black, dark, and mixed-race skin is often prone to certain imperfections, including excess sebum and shine. This is where the magic of mattifying loose powder comes into play, perfectly meeting the needs of this skin type. We explain the superpowers of this product, which you should definitely slip into your bag.
Control shine, goodbye shiny T-zone
Ah, shine! It can sometimes play tricks on our complexion, especially in the T-zone. This is even more true when you have black, olive, or mixed-race skin with oily complexion. Mattifying powder comes into play like a savior. By absorbing excess sebum, it leaves our skin with a matte, velvety finish, without that unwanted shine that can appear throughout the day.
Also read: Expertise for black and mixed-race skin
Blur imperfections, hello perfect complexion
Visible pores, slight fine lines... don't panic! Mattifying powder works like a magic wand, blurring these small imperfections. It evens out the complexion, leaving skin soft and smooth.
Set makeup for long-lasting wear
Once we've carefully applied our makeup, we want it to stay put all day, right? That's where mattifying powder comes in. It keeps your complexion fresh and even with a natural effect without the constant touch-ups and constraints of compact powder (denser, more coverage, less natural finish).
Provide a natural finish, “bare skin” effect
The ultimate goal of makeup is to look naturally beautiful. And mattifying loose powder goes a long way toward achieving this. With its lightweight texture and ability to blend seamlessly with the skin, it creates a natural, luminous finish—almost like “bare skin,” but better!
Protect and pamper the skin
Who says loose mattifying powder can't be good for your skin? By choosing formulas enriched with natural, skin-loving ingredients like algae peptides or plant extracts , you can achieve both a flawless complexion and pampered skin.
How to use loose powder
Using loose powder couldn't be simpler. Just follow these steps step by step.
Step 1: Prepare your skin
Start by cleansing and moisturizing your skin. Then, make sure your Nude Skin is evenly applied to your skin.
Step 2: Apply your loose powder
Use a brush or sponge to apply the powder. Gently tap to remove excess product, then use light circular motions on the desired areas to blend the product evenly. We recommend focusing on the T-zone to control shine if you have any. You can also lightly sweep it all over your face for a matte finish.
Step 3: Blend as needed
Make sure to blend the powder carefully to avoid lines or buildup if you've gone too heavy-handed. You can do this with a clean brush or a sponge.
Step 4: Set your makeup
If you want extra hold, lightly spritz a setting spray all over your face to set your powder and makeup.
Also read: Hyperpigmentation in dark skin: what is it and how to deal with it?
Loose powder is a must-have in the makeup bag of anyone looking for a flawless matte finish. Whether you're looking to control shine, set your makeup, or achieve a natural look, mattifying loose powder can help you achieve your goals. With the right products and application techniques, you can achieve clear skin and makeup that lasts all day. As you can see, mattifying powder is much more than just a makeup product.
It's a true beauty ally. For those who don't know yet, Wuré powder is about to be launched. Made with the finest ingredients, we've developed a product that will perfectly meet your expectations and needs. So, are you ready to add this gem to your routine? To make sure you don't miss out on this release and our upcoming beauty tips, subscribe right here (newsletter subscription link).
Shine , Cosmetics , Makeup fixer , Long-lasting makeup , mattifying loose powder , Mattifying powder , Skin care , mixed complexion , black complexion , Perfect complexion , all skin types , wuré
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